How to qualify, score and route leads with AI
Working notes from building Synergon AI and sitting with the sales teams that use it. Each guide is a method you can apply with or without our platform.
WhatsApp Lead Qualification Playbook
How to qualify WhatsApp leads without losing them: entry points, the five-question frame, a simple scoring model, handoff rules and the follow-up window.
8 min read
How to Build a Lead Scoring Model
A practical fit-plus-intent lead scoring framework for inbound sales teams: criteria, point tables, routing thresholds, decay and how AI changes the inputs.
9 min read
The Real Cost of Manual Lead Qualification
Where the cost of manual lead qualification hides, a simple model to size it for your team, and how to compare it honestly against an AI-first workflow.
7 min read